Ms. Nelson has 6 years’ experience in product development and merchandising in apparel and footwear.
She helped implement Under Armour’s global merchandising strategy as the company expanded into new markets and distribution channels, fueling a new consumer-centric, data-driven approach to product building in running footwear with a special focus on women’s fit and color application.
Ms. Nelson is currently expanding her product expertise into other industries, helping small start-ups with consumer research, sourcing and marketing efforts.
